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HomeInsurance Business AmericaAn insurance coverage group's international growth and rebranding feat

An insurance coverage group’s international growth and rebranding feat

Aventum Group traces its beginnings to a small UK retail dealer known as Direct Insurance coverage Company, which Bearman launched when he was 18 years outdated in 1996. He had needed to develop into an architect, however “fell into the insurance coverage enterprise” and, after school, ended up managing the brokerage. He recollects that interval as a “pre-Google, pre-laptop time,” throughout which he used the Yellow Pages to contact purchasers about renewal dates.

Though the corporate has since assumed a brand new title and are available a great distance from its “humble beginnings,” Bearman and his staff imagine their work has simply begun.

“We didn’t have any preconceived concepts,” he mentioned in regards to the begin of his firm. “We simply knew we would have liked to work exhausting at it. We’re a service-driven enterprise and that was clearly the core of the enterprise and at all times has been.”

Over time, among the many highlights of Aventum’s growth are its worldwide growth and rebranding in 2021. The latter was meant to deliver a number of companies – corresponding to specialty broking and underwriting companies – “underneath one entity, one group, one identification”. This technique has labored “each from a shopper and a market perspective,” he mentioned, as a result of it permits extra to know the particular features of the group’s Novus, Consilium and Rokstone companies.

Along with the problem of gaining and sustaining purchasers, working the enterprise remotely is one other troublesome accountability Bearman and his staff have centered on.

“I’ve at all times been a believer of main from the entrance, being within the workplace and together with your folks,” he mentioned. “It’s way more troublesome while you’ve acquired 15 places worldwide. However we attempt, the place potential, to have day by day and weekly contact with each workplace, all of the stakeholders.”

Bearman mentioned this work association is helpful in selling agility and staff’ openness to totally different modes of communication, corresponding to Zoom calls.

“However you’ve nonetheless acquired your challenges [in terms of] totally different regulatory environments, clearly totally different nuances to native markets,” he added. “Our technique from an underwriting perspective is at all times to go the place the work is. We determine one of the best groups of underwriters and we successfully construct an workplace round them.”

Regardless of operational and pandemic-related points, Bearman sees thrilling occasions forward as Aventum continues to discover new markets and territories.

For individuals who need to begin their very own insurance coverage enterprise, he has a easy piece of recommendation: “Be resilient. You recognize, it doesn’t work the primary time. It won’t work the second time, however don’t hand over.”

Watch the complete interview right here


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